Renowned chef Tom Kerridge shared his views ahead of the premiere of his new show, Tom Kerridge Cooks Italy on ITV. Kerridge praised Andy Burnham’s understanding of the importance of hospitality in driving overall economic growth. He emphasized the need for support for the industry, especially in light of the current challenges faced by businesses.

Kerridge, who co-owns The Hand and Flowers with his wife Beth Cullen-Kerridge, highlighted the significance of backing the hospitality sector. Drawing from his own background, he expressed support for the Labour Party’s efforts to provide equal opportunities for individuals regardless of their economic circumstances.

Having operated a successful eatery in Manchester, Kerridge commended Burnham’s contributions to the city’s progress, emphasizing the role of hospitality in driving economic development. He stressed the need for reduced VAT rates and other supportive measures to ensure the industry’s sustainability and growth.

Kerridge, a vocal advocate for the #VATsTheProblem initiative, called for a fairer VAT rate for hospitality businesses to alleviate financial burdens. He underscored the importance of government support in enabling the sector to thrive and contribute to the country’s economic revitalization.

With a passion for Italian cuisine, Kerridge highlighted the culture of celebrating produce and community in Italy as a model to emulate. He expressed optimism for the future of British cuisine and lauded Burnham’s potential to bring new energy and support to the hospitality industry.

As an acclaimed TV personality, Kerridge has engaged audiences through various cooking shows and remains committed to championing the causes he believes in. The premiere of Tom Kerridge Cooks Italy is set to air on ITV, supported by M&S, showcasing Kerridge’s love for Italian culinary traditions and ingredients.