Bulgaria has been identified as the top destination for an affordable summer vacation this year, particularly recommended for families. TravelSupermarket, a popular travel website, has disclosed a list of the most budget-friendly countries for all-inclusive sunshine getaways in 2026. Bulgaria secured the leading position with an average cost of £760 per person for a week-long trip. Following closely, Morocco ranked second with an average of £852 per person for a seven-night stay, and Malta placed third at £862.
The findings were based on an analysis of family holiday searches conducted between October 5 of the previous year and last week, for travel between May and September 2026. The study revealed significant price variations across various popular destinations.
Among the 13 prominent locations examined, the average cost for a week in Bulgaria has decreased by £54 per person, representing a 7% decline since the previous summer. Conversely, Cyprus emerged as the most expensive option at £1,186 per person.
Spain, a perennial favorite among British travelers, including the Balearic and Canary Islands, secured the fourth spot on this year’s list with an average cost of £888 per person, showing minimal changes from 2025. Turkey ranked 11th, with an average cost of £1,057, while Greece followed in 12th place at £1,096.
Croatia stands out as the 10th most affordable destination for this summer, with an average cost of £1,046 per person. Notably, the typical cost of a trip to Croatia has decreased by 12% since the previous year, making it £136 cheaper this summer.
For long-haul travel, TravelSupermarket highlighted Cape Verde as the most cost-effective option at £1,247 per person, succeeded by the United Arab Emirates (£1,297), the Dominican Republic (£1,664), and Mexico (£1,694).
Chris Webber, Head of Holidays and Deals at TravelSupermarket, commented, “Bulgaria seems poised to reclaim its status as the ultimate affordable all-inclusive destination. Despite price increases, Tunisia and Morocco remain among the top five cheapest countries, offering excellent value for families. Croatia, which had started to gain a reputation for being pricey, especially after adopting the Euro in January 2023, has experienced a 12% price reduction, making it more accessible for families seeking a delightful destination.”
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