Snoop Dogg, known for his boundary-pushing career, acknowledges that his unexpected ventures, like cooking with Martha Stewart and his involvement in the Paris 2024 Olympics, have surprised many. The 54-year-old rapper points out the common thread in both worlds: being underestimated initially.
“People didn’t take Snoop seriously when he started cooking, but now they see I’m serious,” he asserts. “Honestly, Gordon Ramsay is a top chef globally, but there’s always room to learn something new.”
The iconic West Coast artist, Calvin Broadus Jr., has been quietly establishing his culinary prowess for years. His successful TV show with Stewart has paved the way for a new venture. “Gordon and I have been discussing this for a while—we’re planning to launch a joint restaurant in Vegas,” Snoop discloses. “While Gordon already has several establishments there, Vegas can always welcome another dining spot.”
Snoop’s unexpected credibility has now led him to a prominent role at the Milan Cortina 2026 Winter Olympics’ Opening Ceremony. He will serve as a commentator for NBC, continuing his surprising journey as an Olympic fixture. Previously, he carried the Olympic Flame in Saint-Denis in 2022 and made waves at the Paris 2024 Games.
Throughout the 17-day event, the Long Beach native was a constant presence, engaging in various activities from equestrian events with Stewart to mingling with athletes like Michael Phelps, all while becoming a familiar face in the audience.
Initially dubbed the “Santa Claus of the Olympics,” Snoop embraced his role as an unofficial cheerleader, culminating in a performance with Dr. Dre at the closing ceremony. His strategic presence aimed to make the Olympics more relatable to younger fans through one of music’s most recognizable figures.
An NBC executive revealed that the former gangster rapper earned a substantial $9 million across the 17-day Olympics, plus expenses, underscoring the value he brought to the event.
Beyond the Games, Snoop has observed how his friend Miley Cyrus navigated public scrutiny with resilience. He commends her evolution from Disney to becoming one of the most successful female artists today, despite facing unwarranted criticism along the way.
Snoop’s insights extend to British television, expressing confidence in the new host of The Great British Bake Off. He believes her passion for baking will elevate the show’s global appeal.
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