Sidemen star Ethan Payne has shared the simple key to the enduring success of the YouTube group. Known as Behzinga, the 30-year-old played a significant role in establishing the popular content creation team, including members like KSI, Simon Minter, Vikram Singh Barn, Joshua Bradley, Harry Lewis, and Tobi Brown.
Since its inception in 2013, the group has garnered an impressive collective following of over 100 million subscribers. Renowned for their engaging challenges, especially their charitable football matches, the Sidemen have become a household name in the YouTube community.
Recently, Ethan took on a new challenge by participating in the Formula E EVO Sessions at Saudi Arabia’s Jeddah Corniche Circuit. Competing against top content creators worldwide, he showcased his skills in the cutting-edge GEN3 Evo racing machine, with the event available for viewing on Formula E’s YouTube channel.
In an interview with the Mirror before the competition, Ethan emphasized the importance of friendship within the group, underscoring that their unity and constant drive for improvement have been pivotal in maintaining their popularity amidst a competitive content creation landscape.
Addressing the group’s financial structure, KSI disclosed that all members receive equal pay, debunking assumptions about individual wealth disparities within the group. Despite varying levels of success among members, fairness and equality remain core principles for the Sidemen, fostering a supportive and accountable environment.
The Formula E 2026 EVO Sessions can now be streamed on YouTube, offering fans a glimpse into the thrilling racing action.