The Government has received a warning to prohibit advertisements for heated tobacco devices. Health Secretary Wes Streeting is urged to close a loophole that allows these products to be promoted in supermarkets. Dr. Beccy Cooper MP, a member of the Health and Social Care Select Committee, is advocating for the explicit inclusion of the ban on such ads in the Tobacco and Vapes Bill, which is nearing the end of its parliamentary review. In a statement to The Mirror, Dr. Cooper emphasized the need for clarity in the legislation to prevent supermarkets from displaying ads for heated tobacco products, despite existing regulations against tobacco advertising. Baroness Northover of the Liberal Democrats also emphasized the necessity of explicitly including heated tobacco products in the bill without any ambiguity or exceptions, distinguishing them from vaping products recommended for smoking cessation. Last year, the Government requested Sainsbury’s and Morrisons to cease advertising heated tobacco products, particularly Philip Morris International’s IQoS device. While Sainsbury’s defended the advertisement of the device as compliant with current regulations, the Department of Health and Social Care reiterated the harmful effects of all tobacco products and emphasized the forthcoming Tobacco and Vapes Bill as a significant step towards a smoke-free UK.