Harper Beckham, the youngest daughter of Sir David and Lady Victoria, has officially announced the name of her upcoming skincare brand at the age of 15. Following in her mother’s successful footsteps in the beauty industry, Harper is set to launch her own beauty brand after working on the project quietly for the past year.
The brand, named Harlo by Harper, has been carefully crafted by Harper and her team, with trademark applications already finalized. While an official launch date is yet to be confirmed, plans are underway to introduce the brand to the market next year.
Harlo by Harper will cater specifically to teenagers, reflecting Harper’s personal mission to provide skincare solutions for young individuals who have struggled with unsuitable products. Victoria Beckham, proud of her daughter’s entrepreneurial spirit, has been fully supportive throughout the brand development process.
The trademark for Harlo by Harper, filed on July 8, 2026, encompasses a range of cosmetics, including perfumes, hair care products, skincare solutions, and makeup items, among others. The brand’s focus on addressing skincare concerns faced by teens is a testament to Harper’s dedication to making a positive impact in the beauty industry.
Victoria Beckham shared insights into Harper’s journey, highlighting her daughter’s keen interest in beauty products and her active involvement in the brand’s creation. The family’s commitment to their individual brands is evident, with Brooklyn Beckham’s name also being trademarked a decade ago and currently under renewal.
Retaining the rights to their children’s names is a strategic move, ensuring legal protection against unauthorized use for commercial purposes. The Beckham family’s dedication to their personal brands emphasizes the significance of intellectual property rights in the business world.
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