Keir Starmer has expressed his support for The Mirror’s initiative to raise awareness about water safety following a series of troubling incidents resulting in deaths related to water activities.

During the recent heatwave, the Prime Minister conveyed his sympathy for parents who have lost their children in water-related tragedies. He assured that the government is committed to backing The Mirror’s Save Lives for Sam campaign and implementing additional measures to ensure public safety.

While attending the G7 summit, Mr. Starmer endorsed The Mirror’s campaign, emphasizing the distressing nature of the fatalities, especially when they involve children or young individuals. He empathized with the families affected by the recent incidents and emphasized the need for collective efforts to prevent such tragedies in the future.

The Mirror has urged the government to take immediate action to prevent the deaths of 33 children annually in open water across the country. This call to action follows the unfortunate loss of 19 individuals during water-related incidents in just one week amidst the extreme heatwave conditions.

The campaign is named after Sam Haycock, a 16-year-old who tragically drowned in Ulley Reservoir. Sam’s father, Simon Haycock, expressed gratitude for the campaign’s momentum and stressed the urgency for swift government action to prevent further accidents.

The campaign advocates for national recognition of drowning as a critical issue and calls for the implementation of ‘Sam’s Law.’ This legislation would mandate safety equipment installation around high-risk bodies of water and make it a criminal offense to tamper with or remove such safety measures.

Additionally, the campaign demands the appointment of a Minister for Water Safety in England to address drowning as a preventable public health concern. The initiative has garnered support from various organizations and public figures, including Olympic athletes and swimming associations.

A recent report by the Royal Life Saving Society UK highlighted that the majority of child drownings could have been prevented with better supervision, safer environments, and adequate safety measures in place.

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