The latest evaluation of broadband services in the UK reveals distinct winners and losers in terms of customer complaints. Ofcom, the regulatory body, has disclosed the most recent complaint statistics from UK households, indicating that Vodafone and TalkTalk are underperforming compared to their competitors.

Vodafone received the lowest rating with 11 complaints per 100,000 customers, showing a deterioration from the previous assessment. Ofcom confirmed, “TalkTalk and Vodafone were the most complained-about broadband providers, with Vodafone experiencing a rise in complaints compared to the previous quarter.”

In contrast, Virgin Media emerged at the top of the list, showcasing a notable improvement despite its past poor performance in similar tests. Ofcom highlighted, “The least complained-about broadband providers were Plusnet and Virgin Media, with Plusnet and Sky also demonstrating strong performance.”

The comprehensive rankings of broadband providers are as follows:

– Virgin Media: 5 complaints per 100,000
– Plusnet: 5 complaints per 100,000
– Sky: 7 complaints per 100,000
– BT: 8 complaints per 100,000
– EE: 8 complaints per 100,000
– TalkTalk: 10 complaints per 100,000
– Vodafone: 11 complaints per 100,000

Apart from broadband services, Ofcom also monitors other sectors such as landline and Pay-TV complaints. Leading in the landline category is Utility Warehouse with only 1 complaint per 100,000 customers, while Sky, Virgin Media, and Vodafone also performed well in this segment. For television services, TalkTalk secured the top spot, followed by Sky.

The TV winners and losers are as follows:

– TalkTalk: 2 complaints per 100,000
– Sky: 2 complaints per 100,000
– Virgin Media: 3 complaints per 100,000
– EE: 5 complaints per 100,000

Overall, there has been a concerning increase in complaints, primarily attributed to recent price hikes affecting numerous households across the UK. Cristina Luna-Esteban, Ofcom’s Director of Consumers and Retail Markets, expressed disappointment over the rise in customer complaints and attributed it to unexpected mid-contract price increases for some mobile customers in the Autumn of 2025. Ofcom remains vigilant and will continue to monitor the market for signs of sustained customer dissatisfaction.