Ben Shephard faced mockery over the brand name of his new skincare range. The 50-year-old This Morning host introduced the beauty line earlier this year in collaboration with fellow TV personality Joel Dommett, 41, and recently shared a video on social media demonstrating his skincare routine.

In the video, Ben, clad in a towel, presented the various products from his extensive skincare collection, praising the effectiveness of the For Skin cleanser and moisturizer. Despite his enthusiasm, some viewers misheard “For Skin” as “foreskin,” prompting lighthearted comments and jokes.

After completing his skincare regimen, Ben prepared for his day at This Morning, a show he has co-hosted with Cat Deeley for over two years. He took to Instagram to share his excitement about the @forskin official products, describing them as “blooming glorious” and inviting followers to try them.

Fans of the former Good Morning Britain presenter quickly noticed the playful name of the brand and shared their thoughts on social media. Meanwhile, in the ITV soap Coronation Street, a character known for her crush on Ben Shephard sparked speculation on when the show’s writers would reference the skincare line’s name.

Earlier this year, Ben and Joel engaged fans in choosing the brand name, with Ben mentioning the options they considered on their podcast. Joel highlighted the selection of a more disruptive name, which resonated with the audience.

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