EE is offering discounts on smart TVs in preparation for the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament kicks off on June 11. As part of the promotion, customers who buy any TV from EE’s website by July 19 will automatically be entered into a draw to win a pair of tickets to a Home Nations football match in the UK. Winners can choose from games involving England, Scotland, Wales, or Northern Ireland, scheduled between September and December.
In addition to the ticket giveaway, customers can enjoy discounts of up to £500 on a variety of renowned TV brands like Samsung, Sony, LG, and Hisense. Premium models such as the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV are available at a reduced price of £1,999, down from £2,499, with the added benefit of up to 20% cashback from Samsung. For those seeking more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts from £309, boasting realistic visuals powered by QLED Colour technology and an AI 4K Upscaler for enhanced image quality.
The promotion, dubbed EE’s Summer of Sport deal, not only provides a chance to win tickets to a Home Nations football match but also ensures a premium viewing experience with TVs featuring built-in subwoofers for deep, powerful bass. Among the discounted models is Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, known for its enhanced 4K visuals and vibrant audio quality through the Crystal Processor technology.
Furthermore, the Toshiba UV2F LED 4K Ultra HD Smart TV at £249 is another contender in the Home Nations tickets competition, offering stunning 4K Ultra HD detail with Dolby Vision and immersive sound powered by Dolby Atmos and a 20W speaker output. The sale at EE coincides with a similar offer at Sky, where discounts are available on their Glass smart TVs, including models like Sky Glass Air and Sky Glass Gen 2.
Meanwhile, Amazon has introduced the Ember Artline model in their revamped Amazon Ember range, designed to resemble framed artwork and currently discounted by up to £270. For those deliberating on their TV purchase for EE’s Home Nations tickets competition, the Hisense A7QTUK model has received positive feedback on the brand’s website, with customers praising its crisp picture quality and impressive sound performance.
Regardless of differing opinions, the consensus remains positive, with customers appreciating the easy setup and improving quality of Hisense TVs. This exclusive deal from EE offers football fans the opportunity to upgrade their viewing experience and potentially secure tickets to support their favorite Home Nations team during the upcoming football season.