To ensure a safe shopping experience during this week’s Prime Day sales, consumers should be cautious. Cybercriminals exploit major shopping events like Prime Day by using deceptive tactics such as fake offers, phishing emails, and fake websites to steal personal information and payment details. Security experts are cautioning that scammers thrive in the high-pressure shopping environment that Prime Day creates.

According to Check Point’s security team, there has been a significant increase in new Amazon-related web domains registered globally from December 2025 to last month, with April seeing the highest spike, registering 1,446 new domains in a single month.

The timing of this surge in April is particularly alarming as attackers can use this period to establish malicious domains, making them appear legitimate and evade detection before Prime Day kicks off.

While most newly created Amazon-themed domains are safe, Check Point’s findings reveal that about one in every 11 domains is either malicious or suspicious.

Check Point emphasized that Prime Day scams are successful because they closely mimic regular shopping behavior, with familiar branding, convincing checkout pages, delivery notifications, and time-sensitive offers.

The security company advised consumers to be cautious and take time to verify the legitimacy of messages before clicking, logging in, or making payments to avoid falling victim to scams.

For a secure shopping experience during Prime Day, shoppers are urged to follow simple steps to avoid fraud. Firstly, carefully scrutinize website addresses before entering any information to detect fake pages that closely resemble Amazon’s official site.

Shoppers should refrain from clicking on links from emails, text messages, or social media posts and instead visit Amazon’s website directly by typing the address themselves to prevent falling prey to scams.

Warning signs of fraudulent activities include unrealistically cheap deals, refund claims, or urgent expiration alerts, which are tactics used to create urgency and prompt rushed decisions.

Another common scam method involves fake alerts about Prime accounts being suspended. Consumers are advised to verify any such messages directly through Amazon’s official website to avoid falling for these scams.

By adhering to these precautions, shoppers can safely enjoy Prime Day without becoming victims of fraudulent schemes. Prime Day is scheduled to run from June 23 to June 26, with Express.co.uk providing coverage of the best deals and offers throughout the event.

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