Virgin Media is offering a special treat to its TV customers this month by granting access to 14 premium Asian TV channels at no additional charge. The complimentary upgrade is currently available and will run until July 31.

Included in this offer is access to Virgin’s Asian Mela bundle, typically priced at £12 per month, now waived for a limited time. Customers with Virgin TV 360 and Stream boxes will automatically receive access to these channels without the need for any manual adjustments to their subscription.

The lineup of free channels boasts a diverse range of popular options, such as Utsav Gold HD, Sony TV HD, B4U Movies, Colors HD, and Colors Cineplex, showcasing a variety of content from blockbuster movies and drama series to reality shows and family entertainment.

Viewers can indulge in top programs like Anupama, O Humnava, and Tum Dena Sath Mera on Utsav Plus HD, Khatron Ke Khiladi on Colors HD, Tumm Se Tumm Tak and Vasudha on Zee TV HD, as well as favorites including India’s Best Dancer, Kaun Banega Crorepati, Indian Idol, and the political drama Maharani on Sony TV HD.

The free channels will be automatically added to eligible Virgin TV boxes and will remain accessible until the end of July, requiring no action from customers.

A spokesperson from Virgin Media O2 expressed, “South Asian Heritage Month is a meaningful time for families and communities to come together, and we’re proud to help our customers celebrate by offering access to 14 premium Asian TV channels at no extra cost. With a fantastic mix of much-loved dramas, entertainment shows, and blockbuster films, there’s something for everyone to enjoy throughout the month.”