Greene King introduces its inaugural loyalty rewards program for pubs, offering customers complimentary drinks and meals. New patrons who install the Greene King Pubs and Restaurants app can access a “Spin to Win” feature, granting prizes such as a free beverage or a meal valued up to £18.99.

Upon app registration, each new member receives one spin, and the rewards can be claimed at various Greene King establishments, including Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. The Greene King app is available for free download from your preferred app store.

According to recent Greene King research, over 70% of Brits express concerns about the cost of living, yet about 28% still view dining out as a favored indulgence. Kevin Hydes, Greene King’s Group Marketing Director, noted the company’s commitment to enhancing customer experiences and providing value through initiatives like Spin to Win.

Earlier this year, Greene King commemorated the Guinness Six Nations Rugby tournament by offering complimentary pints. Customers could enjoy a free pint of Greene King beer by uttering the codeword “Space for a Pint?” at the bar. Additionally, Greene King distributed 100,000 free pints as part of its “When It Rains, We Pour” campaign, where rain detectors in select pubs triggered the giveaway.

By leveraging innovative promotions like these, Greene King aims to create memorable moments for patrons and reinforce the enjoyment of pub experiences.