Alison Hammond, known for her role in This Morning, has emerged as a top choice for the BBC’s Celebrity Traitors lineup. Reports suggest that the popular TV personality, who also hosts The Great British Bake Off, might venture to the Scottish Highlands for the show’s second season.

The debut season of the program, which was won by Alan Carr, garnered significant viewer interest, building on the success of its regular counterpart that continues to draw millions of viewers per episode. The ongoing regular series has already attracted a record eight million live viewers, marking a peak for the non-celebrity editions.

According to insider sources, Alison is being eyed by the BBC for Celebrity Traitors due to her comedic potential, akin to Alan Carr’s success on the show. The network sees her as a natural fit for the program and anticipates her potential for great success.

In a recent interview with The Sun, the source mentioned that negotiations are ongoing with various talents for the show’s lineup. Alison’s participation is highly anticipated by the BBC, with contracts expected to be finalized closer to the production start date. Notably, Alison previously displayed her interest in the show’s concept during a skit on This Morning.

Additionally, the BBC has reportedly approached former EastEnders actor Danny Dyer and Gavin & Stacey star Ruth Jones for the show. While Danny initially declined the offer for the inaugural season, his interest was piqued after watching Jonathan Ross on the program. He expressed his newfound enthusiasm, highlighting the game’s intrigue and the importance of genuine engagement for celebrity participants.

Meanwhile, fans of the regular series have been speculating about potential family connections within the show. Several confirmed relationships have been revealed, fueling anticipation for further revelations, especially after hints at undisclosed connections on a displayed family tree within the castle.

Online discussions among viewers have hinted at possible familial links, with some suggesting familial ties between certain characters. The ongoing intrigue around these relationships adds to the suspense and engagement of the show.

The Mirror has reached out to both The Traitors and Alison Hammond’s representative for comments on the developments.