Amazon is set to introduce a new streaming device to its lineup, offering features that outshine current models. The Fire TV Stick HD is the latest entry-level device from the tech giant, priced at £39.99 and scheduled for release later this month. Despite its lower price point, it boasts significant upgrades, such as a sleeker and slimmer design compared to its predecessor.

With a 30% reduction in width, the new Fire TV Stick HD is not only more compact for easy placement behind TVs but also highly portable for users on the go. A notable feature is its ability to draw power directly from the TV’s USB port, eliminating the need for a separate power adapter.

Amazon described the new Fire TV Stick HD as their slimmest streaming device yet, optimized for Direct Power through the TV’s USB port for a more streamlined fit behind the TV. This device provides access to popular streaming services like Disney+, Apple TV, Prime Video, iPlayer, ITVX, and Netflix, along with a remote featuring Alexa voice search and quick app launch buttons.

While it does not support 4K quality, the Fire TV Stick HD offers full HD viewing, suitable for most households. Amazon claims that the device delivers noticeable speed enhancements compared to previous HD models, with over 30% faster performance on average, resulting in quicker start-up and app loading times.

Equipped with the latest Fire operating system, the Fire TV Stick HD offers an enhanced user experience, improved recommendations, and a more organized interface for content discovery. The device is expected to hit stores on April 29th, priced at £39.99.