Mrs Hinch rose to fame as a cleaning influencer unexpectedly. Initially, she created her Instagram account to showcase her home decorating journey. However, her followers quickly grew into millions, leading to lucrative brand partnerships and substantial wealth.

Known by her real name, Sophie Hinchliffe, she now resides in a lavish Essex mansion where she offers glimpses into her glamorous lifestyle while staying true to her origins by regularly sharing cleaning tips and tricks.

Despite rumors suggesting she hires a cleaner for certain tasks due to her affluence, Mrs Hinch has refuted these claims. In response to the speculation, she shared a video on Instagram where she humorously mentioned the challenges of managing three young boys during the school holidays and proceeded to demonstrate her hands-on approach to cleaning her own home.

Throughout the video, Mrs Hinch showcased her cleaning routine, which included tasks such as changing bedding, scrubbing the bath, vacuuming, disinfecting surfaces, and feeding her chickens. Despite the thorough cleaning displayed, some followers still questioned if she had assistance with household chores. Mrs Hinch clarified that she does not employ a cleaner and takes care of cleaning duties herself.

Receiving positive feedback from her audience, with comments expressing admiration and motivation, Mrs Hinch continues to engage with her followers and maintain her authenticity as a cleaning influencer.