A water utility company is facing criticism for advising the public to reduce water usage during an unprecedented heatwave, despite reservoirs being nearly full. South West Water has urged caution in filling kiddie pools amid soaring temperatures across regions including Dorset, Somerset, Devon, and Cornwall, which had endured heavy rainfall earlier this year.

Despite the recent history of excessive rainfall in these areas, residents have been surprised by the call to limit water use as temperatures soar to a record-breaking 35C in May. Some locals, like Liz Northcott from Cornwall, question the necessity of conservation measures when there appears to be no shortage of water.

The water company’s plea comes in the wake of a significant fine imposed for sewage spills, leading to public skepticism over the urgency of water conservation during the current heatwave. South West Water defends its stance, emphasizing the importance of prudent water usage year-round to alleviate strain on the network, particularly during extreme weather conditions.

While reservoir levels remain stable, other parts of the UK, such as Kent and Sussex, have experienced water supply disruptions due to surging demand amid the scorching temperatures. South East Water reported a substantial increase in water consumption, resulting in reservoirs running low and intermittent supply interruptions for some customers.

To cope with the heightened demand, families are seeking relief at beaches and parks, while sales of cooling products like fans and sunscreen have surged. The public is adapting to the soaring temperatures, with some facing intermittent water supply until demand subsides with the changing weather conditions.