Canadian Tire tote bags have become the new fashion trend, as actor Hudson Williams was seen sporting one while out in Toronto with co-star Connor Storrie. The red and black plaid bag, featuring the Canadian Tire logo, caught the attention of fans, turning it into a viral must-have accessory.

The buzz around this budget-friendly tote has spread on social media platforms like TikTok, where users hunt for what they humorously call “Heated Rivalry merch,” linking the bag to the popular Canadian series.

Fans worldwide are clamoring for the Canadian Tire tote, with some even offering to ship the bags to eager buyers across borders. The sudden popularity has led to a surge in demand, with the item reportedly sold out at many Greater Toronto Area locations.

Online reviews for the tote are flooded with comments from fans eager to get their hands on one after seeing Williams with it. The hype around the bag has escalated to the point where people are comparing it to designer items and trying to secure their own piece of the trend.

The excitement surrounding the tote comes as the show’s second season is in production, with filming locations across Canada. Canadian Tire has embraced the attention, acknowledging the spike in demand for their plaid reusable bag, which has seen a significant increase in sales since Williams was spotted with it.