Air Canada has implemented a new $30 per passenger fee for booking flights over the phone, starting on October 15. This aligns Air Canada with other airlines like WestJet, United Airlines, and various low-cost carriers that also charge non-refundable phone booking fees. However, airlines such as Delta Air Lines and Southwest Airlines still offer phone bookings without additional charges.

For a family of four opting for the traditional phone booking method with Air Canada, the total bill will increase by $120. This change is aimed at encouraging customers to use the airline’s website or app, reducing call center costs, or offsetting them.

Andrew D’Amours, co-founder of Flytrippers, expressed concerns about the impact of this fee, especially on seniors who prefer phone bookings. He mentioned that some older individuals may find using apps or websites challenging, making it unfair for them.

The introduction of this booking fee reflects a broader trend in the airline industry known as “unbundling.” This trend involves airlines charging separately for services that were previously included in standard fares. Passengers now commonly pay extra for services like checked bags, seat selection, priority boarding, and onboard snacks.

Airlines defend unbundling by stating that it allows customers to understand exactly what they are paying for, with the costs more aligned with those who utilize the services. D’Amours likened this approach to buying cheese, where purchasing a block is cheaper than buying shredded cheese for convenience. He emphasized that customers who prefer not to book online can still opt for phone booking by paying the fee.

Air Canada clarified that customers requiring specialized support, including those with accessibility needs, are exempt from the phone booking fee. The airline also assured that there would be no fee for phone bookings in cases of trip disruptions such as delays or cancellations.