Coleen and Wayne Rooney’s youngest son, Cass, aged eight, has stepped into the world of modeling by featuring in a promotional campaign for Primark. The mother-son duo stars in a new advertisement for the popular high-street brand, marking a significant moment for the family.

Coleen, 40, enlisted Cass to showcase her second collection with Primark following a lucrative deal earlier this year. The campaign showcases a range of comfortable loungewear and stylish daytime outfits, including a leather jacket, gingham skirt, cream jumper, and blue jeans, with the mother-son pair exuding a relaxed vibe in the photoshoot.

Expressing her vision for the collection, Coleen emphasized the importance of blending style with practicality, especially catering to her followers who favor Primark’s offerings. She expressed immense pride in her family’s support and highlighted the special significance of having Cass join the kids’ wear photoshoot, describing it as a memorable experience that exceeded her expectations.

Coleen, along with her footballer husband Wayne, shares four children – Kai (16), Klay (12), Kit (10), and Cass. While Kai has inked a scholarship deal with Manchester United, Cass draws inspiration from football, evident in his recent haircut mimicking the iconic Ronaldo style from the 2002 World Cup. Additionally, Coleen shared the news of Cass and his team’s victory in the summer league, showcasing their triumph with a silver trophy.

The new collection by Coleen is set to hit Primark stores nationwide by the end of July, featuring women’s wear priced from £2.50 to £30 and kids’ wear options starting at £7 in August.

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